How to help your employees see the benefits of eye care

Open enrollment – it means different things to different employees. Depending on their needs and circumstances, and their knowledge of benefits, it may seem simple and straightforward. To others, it could be a time of difficult choices, balancing the mathematical implications against priorities harder to quantify.

For benefit professionals, open enrollment is most likely the culmination of months of your hard work and planning, a time of explaining (sometimes confusing) details and hoping the benefit packages you worked so hard on will balance the company’s needs with employees’ interests.

If employees don’t currently use eyeglasses or contacts, they may not realize vision benefits and eye exams may be just what they need – an easy and relatively inexpensive way to stay healthy.

Helping you get to a “must” on the enrollment form

And when it comes to enrollment time, vision is often last on the list of decisions. We get it – medical is the star (or villain?) of open enrollment. And adding to that reality, if employees don’t currently use eyeglasses or contacts, they may not realize vision benefits and eye exams may be just what they need – an easy and relatively inexpensive way to stay healthy.

They may not know how important it is for their kids to have annual vision exams, or that 80% of learning is visual up to age 12.

They may not notice changes in their own vision, and know that using digital devices may be slowly impacting their eyes, and having a big impact on productivity at work, home and school.

They likely don’t know a vision benefit is cost-effective—it can pay for itself in the eye exam alone.

Heck, you may not even be aware that eye exams are critical to safeguarding sight and overall wellness, with the ability to detect early signs of diseases like high blood pressure, cholesterol and diabetes. What’s more, a recent analysis from the NAVCP of claim data from several benefit companies suggests people with vision benefits have healthier eye care habits and are more likely than those without a vision benefit to seek care, and even return for follow up exams five months earlier.

Our role is to make members’ lives better, and to make your job easier.

Let us help: Vision enrollment resources that make saying yes as easy as 1, 2, 3

We’re here to help you finish enrollment on a high note by helping you help your people check “yes” to their vision plan. We applied the latest and greatest best practices in consumer engagement to develop tools and materials sure to get members’ attention and engage them in learning how to appreciate their vision benefits.

After all, our role is to make members’ lives better, and to make your job easier.

1. Enroll.eyemed.com. SHARE this upbeat and helpful member enrollment information site with your enrollees. It gives them a lively look at the question “Are EyeMed vision benefits right for you?.” It offers a quick and easy look at the different aspects of vision health, savings and choices and even a locator to search for eye care providers in the network.A cool feature on the site is a short, captivating new video for those who aren’t sure about vision care and benefits. In less than two minutes, employees can learn to make a better informed choice about the value of vision benefits in their lives.
2. Eyesiteonwellness.com/oe helps you PROMOTE the vision plan and empower employees during open enrollment with our attractive free marketing materials you simply download. Choose fliers, email content, a decision support brochure and more; some items are designed so you can just pop in your logo and enrollment details. You can also download five different 90-second videos on different reasons to consider vision and incorporate them into your own communication.
3. Open enrollment event materials. ASK your EyeMed account manager to arrange for event support including a local EyeMed expert, and a supply of our colorful and helpful decision support handouts, tabletop signs, custom-tailored provider directories and more. With more than 42 million members, we’ve learned not all members are alike. You may need to use a variety of bright, clear and compelling messages about vision care to get their attention so they understand what’s in it for them when it comes to deciding whether to say yes on vision.

Everyone benefits when you make vision an easy call. And we’re here to help.