For many employees, selecting and understanding their benefits can be a real challenge. In fact, a recent survey revealed that 53% of Americans eligible for workplace benefits through their employer regret their chosen options.¹
The top reasons include:
Failing to adjust their benefits to match their lifestyle
Forgetting to make changes to their selections by the deadline
Not fully understanding the options available
The survey also showed that most employees don’t have a strong understanding of voluntary benefits, such as vision.
Traditional communications don’t always work with voluntary benefits
Employers play a vital role in keeping employees educated and informed about their benefit options. Unfortunately, a 2024 workplace study revealed that nearly half of full-time employees found it challenging to obtain the information they needed about their employer’s benefits offerings. After asking questions or trying to seek more information about their benefits, 34% of employees said they were dissatisfied with the support they received.2
Interactive decision tools offer a modern approach
Employees won’t enroll in benefits if they don’t understand them. But interactive tools are filling the communication gap.
EyeMed offers personalized digital experiences that support benefit decision-making during and after enrollment. It’s no surprise that 98% of clients agree that our benefits are easy to understand and simple to use.3
Open enrollment interactive support
Virtual Benefit Fair: An online hub with tools and resources that help employees learn about their vision benefits and make informed, confident decisions
Know Before you Enroll: Allows employees see how much a vision plan could save them on eyewear and doctor visits
Live chat: Our support team is here to help with enrollment questions
Post-enrollment interactive support
Provider Locator: Allows members to quickly find the perfect in-network provider. Search by location, hours, frame brands, languages spoken, special offers and more
Member Web and Member App: Members can see benefit details, claim info, savings summaries and special offers – anytime, anywhere
Know Before You Go: A savvy shopping companion that helps members estimate out-of-pocket costs before their next visit
Personalized texts and videos: Special offers, benefit reminders, wellness tips and more4
We’ve got your back
We know that when members understand their benefits, they use their benefits – and get the most value. For more information on how we put our members at the center of everything we do, reach out to your EyeMed representative. Or visit eyemed.com.
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1 “Equitable survey finds majority of working Americans regret benefits selections during open enrollment”; Equitable; equitable.com; October 15, 2024.
2 “Most benefits communication and education efforts fall short, employees say”; BenefitsPRO; benefitspro.com; August 1, 2024.
3 Based on 1,293 respondents, T3B Strategic & National client segment, 98% of clients responding to the EyeMed Client Satisfaction (CSAT) Survey conducted by Walker Information, 2024.
4 Personalized videos coming Q1 2026.
